New PUR Cosmetics HYDRA FLUID Water Serum Foundation Review & Swatches: Light & Medium

February 2, 2016

PUR Cosmetics has come out with a new product the HYDRAFLUID water 
serum foundation and it is available at Ulta and Pur Cosmetis for purchase 
now. It retails for $39(US) and is available in 5 shades Light, Medium, Tan, 
Dark, and Deep.  

Claims from website: 
- Delivers Swiss Alps-sourced water to hydrate the skin for lasting 
radiance while providing medium coverage. 

Key Ingredients: 
-Encapsulated water complex/ delivers long lasting hydration
-Ceretin Complex / Smoothes, firm, lift skin appearance
-Vitamin E / Soothe skin & provides antioxidant benefits 

My thoughts: 

I have normal to dry skin and tend to get dry patches with foundations so 
i'm very limited to what I can use. I don't like very dewy foundations because 
I don't want to look like a grease ball either but this foundation has actually 
worked for me! Especially now that its winter its the only foundation I 
have been using since I got it. Its very lightweight and buildable. So far 
I've only been using it for a week but I have used it in different ways. 

For example: With and without primer. I didn't set it with powder one day 
and the next day I did. Used different moisterizers underneath. 

I love how natural and radiant the skin looks when using this foundation. 
I prefer to use it with a moisturizer that is not too thick and heavy because 
it can end up looking way to dewy. I loved that my skin felt hydrated 
and didn't see any patches throughout my day. With that said though if you 
prefer a matte foundation this is not for you. Even with a little setting powder 
my skin still look radiant (but not in a bad way). This foundation is perfect 
for everyday use because it is so light the only problem I have with it is the 
color selection. There are only 5 shades so you will have to see if one of the 
shades works for you. 

I  am using the shade Light now but I also tried mixing both Light and 
Medium and the color would be great for my summer shade. Here are the 

Thanks for stopping by! Please share your thoughts in the comments 
below. :)


  1. This sounds wonderful! I love any product that makes my skin look fresh and radiant. It's great that you can mix the shades to get a perfect match...all year round!

    1. Yes and it makes the skin look very natural not like you have a cake face. I love it.

  2. Great post Arlene! I've been trying it out also and it works great! I have been mixing it as well! Xo Dom

  3. These look amazing! Thanks for sharing!

    1. :) your welcome kathleen. thanks for always supporting.


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